The (Team) Football Spirit in the heart of (Sin) City?
A game-graphic novel that reveals the true value of the jersey of the German national team football in a few words what awaits you on the brand new and beautiful advergame for Adidas developed in collaboration with EA games.
A very large co-branding campaign is carried out for several weeks to promote the release of the latest installment of the series FIFA - FIFA 10 - on video game consoles. The idea is to show the fans what each team needs ("Every team needs"). FYI, this global campaign started last May through Zinedine Zidane in search of players needed to create the ideal team.
The viral videos are superb and the use of extracts of the game is a great idea because it is visually stunning (as you can see below
below).
Going back to the advergame, it is entitled "Every Team Needs a Jersey with a Story" (each team needs a jersey with a story). To find the identity of the shirt of the German national team, the player is immersed in the history of the Mannschaft and should attempt to recover the three stars earned in World Cup final against Hungary in 1954, the Netherlands Netherlands in 1970 and Argentina in 1990.
The graphics are actually worthy of a graphic novel in The Spirit or Sin City (there are film noir atmosphere and the typical typo), the gameplay is dynamic and tactical and voiceover further reinforces the player's dive dedicated to the world, an immersive, cinematic reinforced by (entrecoupeat phases of play) that depict players Mannschaft.
On the horizon of the 2010 World Cup in South Africa, this campaign of advertainment is a powerful way to boost sales of jersey! This is a bet that he was daring to propose that meet an advergame as graphic novel (this is not common, and the target audience is limited after all despite the relative success of the genre), but the brand to 3 band comes out with the honors! The advergame and advertainment are still one step!
The team has lost its identity Mannschaft
Play sequence
The couer of advergame
For the skeptical, here's the intro video to the advergame (the game is in English), it is rare enough to be reported (you know a lot of advergames that you pay the luxury of an intro video, , with exciting, a sound design and nickel also renowned footballers) and plus she is gorgeous!
via sports marketing
