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Advertainment de rigueur for Ubisoft

November 2nd, 2009

Ubisoft sends heavy for the release of her latest gem "Assassin's Creed 2". Nothing less than a mini-series of three short films from 10 to 15 minutes each, "Assassin's Creed Lineage".
FYI, the game's release is scheduled for 19 November. Enough to wait (or boil with impatience?) Aficionados and others that are sure is certainly no more attention to this game after watching an online webisodes.
Hopefully the return on investment will be equal to the investment: four months of preparation, one month of shooting with real actors and virtual sets. No doubt he should be good, with such quality. To further celebrate the spirits, Ubisoft had also made a play for Twitter who had not gone wrong.
In all cases, between brandtertainment and social networks, Ubisoft got it right, especially when you consider that the video game market is booming and its revenues are estimated to reach (by PricewaterhouseCoopers) 50 billion in 2011!

via adverbuzz.blogspot

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market-king: web news & trend shifted

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