Axe Dry - the transpirateur
It's been awhile since I had not written about campaigns Axe Dry, well there's another which had its effect with the heart of its advergame a highly sympathetic.
Always good campaigns at home, at the same time they found the magic formula to their target, but here it is even more diabolically sexy and playful than usual: a sexy chick with attitude downright lascivious, an advergame to easy gameplay, a nice sound design. The transpirateur will bring your attention to the test! Objective: To push the beads of sweat that fog up the video, not easy to defocus the center of the screen ...
Indeed, eyes glued to the screen of the video which occupies a beautiful space in the heart of the site, an Axe Girl worthy of James Bond girls, out of the water, basking in the sun, her skin coated with oil ...
A key to the most persistent: participation in a prize draw to win a trip for two to the Bahamas!
Nice bonus: if the site is over 200 000 visits, Eva will be joined by a second Axe Girl, his girlfriend Lola ... There's a machine that should work great!
No Dry Axe campaign without Axe Girl
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A gameplay mechanic which reminds me strongly of the Pearle Opticians, where they were thrown into a girl's locker room and he had to keep his own glasses if you wanted to watch the girls change. http://www. buzzetcie.com / steamy-the-Room-of-pearle optician /
Hello Olivier,
good memory indeed, I also wrote a little note on this Belgian site.
The idea was well regarded, after the means are different. Anyway, on the other, the fog was too fast