This blog has two roles:
1 ° - and explore the latest articles published in any form of advertainment (word formed by the concatenation of the words advertising-advertising-and entertainment-entertainment), or advergame, you know, this technique of combining a commercial promotion advertising message a moment of relaxation or fun: games, movies, entertainment and variety to attract the consum'actor that the Internet user has become.
2 ° - the very substance of publishing articles on the vast web of them about marketing as a whole (e-marketing, mobile marketing, communication ..). Wherever possible, if time allows me, I will comment and give my opinion.
I'm sure advertainment, advergames, product placement a little bit original is the future of advertising is traditional. I am also working on my thesis on this subject and intends to specialize in this area that I find particularly exciting!
