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The train Harry Potter quiz and augmented reality

June 27th, 2009
Le train Harry Potter regorge de surprises

Harry Potter train is full of surprises

Here is a site dedicated to the presentation of the operation of the Harry Potter Train to mark the cinema release of the sixth Harry Potter installment.
Indeed, during the month of June, a train "packaged and branded" Harry Potter has traveled through France in 16 stages, the last being Paris St Lazare June 27 The dedicated website allows users to discover new images, to board the train and investigate to win consoles, video games, accessories and even the brush of the film! A competition cleverly brought (or not), because nothing hinted at the (no info on the home page or the pre-home.
Little more of the site: a module for augmented reality (well hidden, since it must go through the "discover unseen images), whose key input is a magical symbol. This is actually the revamped trailer ... nothing too special. For those who do not bother to print the pictogram and plug in the webcam, a small demo film is presented. So, it wastes a little suspense, but you end up not very happy you did! Indeed, given the magical world of Harry Potter, I expected legitimately to experience a little magic ...!
Nevertheless, the site itself is in perfect agreement with the "mark", but it lacks a little sound design to delve further into the user experience.

Director: Megalos

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market-king: web news & trend shifted

e-commerce, alternative marketing advertainment, social networks, 360 ° communication, mobile

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