Augmented reality for Calvin Klein
Twelve editions of GQ recently launched the first advertising campaign in Augmented Reality Calvin Klein Underwear, which thereby becomes one of the first fashion houses to launch advertising in Augmented Reality.
The ads appear in national exclusivity in the May issue of GQ France but also in English, German, Spanish and Italian (already published in April for GQ U.S., Chinese, Korean, Australian, Mexican, Indian and Taiwanese). This is a campaign that goes around the world and we understand why! 
This augmented reality device of the campaign press is exclusive to GQ and presents four models of the campaign: American actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verdasco and Japanese soccer star Hidetoshi Nakata.
If you, reader of GQ, have a webcam, you can watch movies in augmented reality by going to the minisite dedicated to brand: www.xmarkyourspot.com .
Once in the expanded section "X" site, presenting the magazine pub or the printed tag in front of your webcam, a 3D box will appear and allow you to choose one of four short films created exclusively for the program GQ. Nice!
For others, the video clips are already a pretty compensation.
