The French branch of Wilkinson offers us a rather novel idea to promote his new razor for women, the Bikini Quatro. Not easy to communicate about shaving the female but the brand has found a way to attract attention and, in a humorous way with a song / video clip. The lyrics are full of puns and the images speak for themselves. The singer is none other than Simone , well known for his subversive songs, especially with the younger female population.
A nice buzz in perspective, especially as Wilkinson (seen at the end of the clip only) released a mini-site: magardenparty.com today March 16.
After Fight for Kisses , Wilkinson up again the bar high.
My garden party: lively mowing!
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Clip and lipdub - Yelle and Dove | Market-king: web 2.0 news & trend shifted
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