market-king: web news & trend shifted

e-commerce, alternative marketing advertainment, social networks, 360 ° communication, mobile

The Laughing Cow back in 3D

April 20th, 2010
La Vache qui rit, la vache ninja

The Laughing Cow, cow ninja


La bande à la Vache qui rit

The band at the Laughing Cow

Laughing Cow is back after a facelift with a new copy TV entirely animated film, produced by Young & Rubicam
After creating his official Facebook Fanpage (which already has over 90,000 fans).
We discover the famous cow flanked by a band of cows and bulls endearing, humorous and surprising.
This film, along with a soundtrack by Philippe Katerine (which mirrors its success "100% VIP"), reveals a bonus part of the secret behind the laughter of the famous red cow, for the first time!

Stay fit with Decathlon

March 8th, 2010
Créez votre avatar pour rester en forme !

Create your avatar to stay in shape!

With spring very timidly advanced the tip of his nose, the taste of the sport back in force, at least on the side of Decathlon, which launches mini-site event: RestezEnForme.com .
It recognizes the Péoléo touch in graphic avatars and full Flash site, a hallmark of the agency.
Apart from a mega-video presentation too long to load that cuts itself off every 3 seconds, the rest of the site is fluid and well thought out. There are three main sections: exercises and advice / product selection / program ranks. Everything is centered around six desires: to be more toned, build muscle, maintain his heart, to excel, gain flexibility, shape silhouette. Found and not too much already-seen, these items are practical.
The ability to create his avatar enhances interactivity and exchange. Moreover, the presence of these small personal 3D throughout the site adds to the dynamism of the site.
The video product, although not really sexy, are well done.
Finally, the sound design is pleasant, and that, whatever the page where you are.
In summary, a nice site if you are already a minimum motivated.

Tous en piste pour une motivation exacerbée

All on track for a heightened motivation

The eroticism captured the 3D social networks and mobile ... oh my!

January 11th, 2010
Vidéo érotique en 3D

3D erotic video

The big electronics show (CES) was held last week in Las Vegas. Parallel to the living room, Adult Entertainment Expo, the company Bad Girls In 3D presented a catalog of exclusive offers 3D. For $ 4000, the lover of X can afford a 3D TV 60 inch (152 cm), an Internet server and glasses that let you watch the scenes in three dimensions. Do not forget a $ 20 monthly subscription for access to the videos ... I have always said, the area of ​​eroticism off handsomely. But there is still a level crossing!
There is no doubt that 3D will be applied to porn movies many imitators.
The universe of X is so on the lookout for new technology that was even a new sex doll: Roxxxy, capable of comprehending the "user" because of its ability to connect to social networks! You can not stop progress!
Online games are also a new venue for aficionados of erotica. "Bone Town" has a real scenario in which a society tries to annihilate the area of ​​sex and drugs.
Although Apple has forbidden them to use the App Store, a company has found a way to provide programs for adults through its own application store. The video also moving off squarely. Finally, fans of erotica now have their own platform!
Admit they do not do things by half! There is plenty to delight much of the population ...

via Les Echos

Arthur and the Invisibles for invading the Happy Meal for a rich interactive experience

December 8th, 2009
Arthur et la vengeance de Maltazard envahit les Happy Meal !

Arthur and the Invisibles for invading Happy Meal!

Arthur and the Invisibles it arrives in theaters, but not that! The agency Duke / Razorfish has developed a superb digital experience via e site of McDonald's Happy Meal that allows young Internet users to find the whole universe of Arthur and the Minimoys. The augmented reality experience worth the trip and is very well made. The user can dance the hero of the film via the magic card provided in the Happy Meal. It is also downloadable from the website: McDonalds cool!
To increase the interactivity, the user also has the opportunity to be the hero of a story.
The universe of this site sticks to the full flash movie, making immersion even stronger.
Well done for McDonald's: this operation allows the brand to meet the expectations of its young consumers.

interactivité et immersion sont au coeur de ce site full flash

interactivity and immersion are at the heart of this full flash

Augmented reality: marketing investment in the future!

November 18th, 2009

Decidedly, augmented reality never ceases to grow fast!
Here a plateau games with cars whiz down a virtual 3D tour through the action performed by the player by moving small game cards There 3D scenery where you have to shoot zombies with a Smartphone. There is also a new iPhone application that was released in which to kill mosquitoes that fly into his house. The participatory is increasingly developed in augmented reality and while until recently, they were content to move a single coded card facing her webcam, now it's the body that moves!
It's enough to launch new generation advergames.
Augmented reality is indeed the heart of the consumer's interests (for fun and / or inform) and not just the product, the trend continues.

via Influencia

market-king: web news & trend shifted

e-commerce, alternative marketing advertainment, social networks, 360 ° communication, mobile

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