Let's go, here we are in the famous peak Christmas and I think it is good to take a tour of key players in e-commerce history to see what we can expect their respective hoods.
A brief overview:
- Amazon : A light dressing of the header and a banner on the home page that leads to a page Christmas gift ideas. The gift ideas are encapsulated in representing visual universe. The best of the year by our clients ( favor'i 2010 ) obviously did not consider it necessary to bother to mount a special operation Christmas. He prefers to push the Christmas lists, gift certificates and delivery methods. Apart from a slight buildup of product boxes and banners, nothing really noticeable.
Amazon
- Cdiscount : true to clutter his mind, should not disrupt the client at a time! There are still a top sales, unmissable 3 (gift man, woman, child): a listing of products that covers itself an unmissable selection of level 2 (eg woman> box gifts, fine jewelry, cd / dvd). There is a little inconsistent since, click inevitable, as we find the "gift ideas". Creative side: it's seasonal, with a light dressing and a Santa rock'n'roll. We also find an entry "Christmas decoration", it is seen, but damage the product selection is super limited. Interestingly, this is the only one to offer a selection New Year Note:
- A banner lost in the mass that leads to a product page "Christmas stars" (a star product box and a gondola with a selection of 12 products);
- Another banner to find that leads to "the showroom a must for Christmas," a sort of catalog products consisting of eight worlds, together with a choice of using classical
- Free delivery in store Casino.
Cdiscount
- rueducommerce : a classic dressing, the creation of medium quality (the products are simply placed on the background in the various headers), an integration not really terrible, a navigation universe that seems to bring nothing more than the main nav, 5 lists of gifts / products prequalified by profile (he, she, child ...) and a tag line "100% of your Christmas shopping here" which is not really dreaming. Operation Christmas is not really emphasized, we must look for the banner (bottom left on the site) and no way to return to the home page of the op except through the browser.
Rueducommerce
- Fnac : the homepage is clearly oriented Christmas. There are random:
- "A gift idea of the day";
- "The essence of Christmas" with tops / low prices / new products / toys and a selection of 8 products on a grid;
- "Even more gift ideas": 4 flagship Fnac universe are pushed a little lower;
Good point: Christmas tab on top in the navigation bar that leads directly to the operation Christmas itself. There is a helper motor of your choice. Side baseline ("Get ideas by turning the engine gifts"), they did not really crushed, I personally do not see any wheel mechanism ... No ruler but 4 forks, damage, this is not what is most accurate.
- Guide to Christmas is an interactive catalog of 172 pages consists of a special Christmas selection. Practical and well made, it can also be downloaded. Damage, however, we can not access the world via the tabs on the right of the catalog, but by returning to the tabs at the top (small lack of intuitiveness);
- A special gift toy engine, with five key criteria to find the perfect toy.
What I also like: the ability to create his wishlist AND the win, and finally the bottom toolbar of the browser window, regardless of this page where it is: a great way to push Christmas products at any time browsing through an unmistakable presence. Very good idea, especially as this toolbar avoids the use of banners, often perceived as intrusive by users.
Fnac
- 3Suisses : a mini-site dedicated to the occasion with "the first dating site that simplifies your Christmas gifts." Resolutely turned towards a female clientele, the engine is simple and effective gifts. Videos of "club célib" are supposed to do the task buzz from the class atmosphere of the site. Men / half seeking their products and are desperate to get there. The user is invited to discover and vote for the one she prefers. Excerpt "I want to fuck then you call me!" ... There's starving ... Not sure of the target 3Suisses be as receptive to these videos that engine gifts. Otherwise, the sharing features are well placed and highly visible services. Finally, the ability to create wish lists and share them with one click is obviously a good thing in this season.
3 Suisses
- La Redoute : it smells like Christmas at the home page with a key success factor differentiating "the same free shipping on large items." But hey, that's up 29/11 midnight, they are not crazy either! Navigation on the left, built into the home page "noëlisée" has not really added value because it matches exactly the main navigation bar at the inputs. Its only merit is to be accessed more easily, perhaps because it stands out more.
I like gift ideas for 4 profiles (it / him / child / house) to less than 15 €. It calls forth the Internet and these days, we're all looking for bargains! The left column allows filtering by:
- Mark,
- Color available,
- Delivery before Christmas or not (good),
- Price (can be mounted up to 50 € if the selection does not please us or if we decide to put a bit more than initially planned),
- By customer ratings (it's always good to take before buying)
- Finally delivery.
Finally, I love the contextualisation of writing about "the world of toys": "Too, too well!", "All the guys have!", "Buy me!" ... I think it is more immersive. The rest, it's classic. I also find it handy to display the name of the license roll-over thumbnail representing the toy flew.
La Redoute
- Grosbill : I went for a ride on this site out of curiosity and I will not say much. A light dressing, a pellet "Christmas" on product boxes, the geek with his cap of Christmas .... there is frankly nothing folichon. The worst is that they dare to put a banner "I also understood everything I do on my gifts Grosbill" which refers to a page listing of products undrinkable, preceded by another text listing / product names. Without comment, very disappointing.
Grosbill
- Pixmania : last but not least, Pixmania has put the dishes in the major to offer its customers a unique shopping experience. Traditional Christmas atmosphere, warm and reassuring. It includes:
- An Advent calendar, which will broadcast from 1 December 1 per day gift idea,
- Four theme pages: small price / sales top / most wanted / trends. There's something for every taste and every budget. The display of products on a grid is light and airy.
- Two special toy shops: "the heroes of our children" and "small brands", two valuable aids to find the perfect gift.
- Gift certificates for those who are undecided or want to be sure to please every time.
- A special goodies page where you can download wallpapers and papertoys Christmas Special. There's a gift from Pixmania customers and surfers! That is what cheer his office, his desk or his tree! The Christmas spirit is broken down into every detail and every opportunity to répendre is good to take!
- Finally, the engine provides a dynamic display gifts in the number of gifts found depending on the setting of the price slide, and the selected profile. Side profile are: it / him / torque / teen / child. To be sure to type in the mile, each profile corresponds to a number of specific styles (budding chef, deco fan, sports ...). Note that for children, the age criterion is added. For those who want complete control over their budget, the ruler prize will be a great help and allow them to refine the selection products.
Christmas shopping Pixmania
Downloadable goodies: papertoys and wallpapers
The engine gifts
