Renault Opel parody

October 23rd, 2011

But is that they are nice spots Renault these days!
Here is a new campaign that clearly echoes shifted to the pub for Laguna with Eric Cantona in 2009 (see below) but also diverts a very funny idea that the concept of automotive quality is inseparable from Germany, for boast "quality, French version."

With the deployment of the advertising slogan "Quality Made Renault" since last July, this approach is intended to change the French consumers' perception of the quality of vehicles produced by Renault.
The device was created by Publicis.

Advertise with Eric Cantona

Renault outside the box with "Wildly Civilized"

October 20th, 2011

This is a spot that gives a sacred original youthful look to Renault!
As part of the launch of the new Renault Koleos , Publicis Conseil sign a European campaign for Renault, entitled "Meerkats".
The agency has opted to stage the meerkats, these adorable little mammals living in colonies in southern Africa. The choice is both creative break with the usual campaigns of the automaker but also communication with the world of classic 4 × 4 (more focused product).
"Wildly Civilized" will be released in Europe (Germany, Belgium, Spain, Algeria, Hungary, Slovakia and Czech Republic) in TV and the web between 2011 and 2012.

Renault Koleos "Meerkats" from Lauren Weber on Vimeo .

Adidas releases the bull

October 11th, 2011

For those of you who have not seen little note on the last campaign of the brand with three stripes. Derek Rose, the star player of Chicago Bulls basketball signed releases its second "adiZero Rose 2". The output on the market these sneakers is accompanied by a beautiful spot that knows how to touch the viewer as it should. Derek enters the "Plaza de Toros", escapes the picador, the matador turns up the wall and we offer a superb slam dunk. He of course ends in a hail of ... pink. What else?
On the tongue of the sneaker, we read: "All Flights Cancelled" (metaphor indicating that countered all the plans of his opponents). Superb "picnic" on previous Chicago Bulls legend Michael "Air" Jordan, who signed with Nike.
I love

George Clooney and Nespresso undermined

September 11th, 2011

Write to George Clooney, is what offers Solidar Switzerland , an NGO fighting against exploitation in all its forms, including those linked to the coffee harvest.
Incidentally, the organization gleefully parody advertising flagship Nespresso, hoping reacting the mark. Thus a dead ringer for George as agreed avoids the accident piano, wise guy, but takes the brunt of the sign of the brand with two heels.
The Ambassador of Unesco ready (well, everything is relative) to a brand's image not very fair. It's a bit the last straw ...
With its 6 billion capsules sold in 2010, some 12,300 cups of Nespresso tasted every minute worldwide, and a net margin of 15% in 2010 (source: Capital No. 240), a subsidiary of Nestle could make a minimum effort ... right?

Hyundai mistaken death

August 25th, 2011

This is a spot that has the merit of renewing the kind of car commercials.
A bit morbid, this video that touts the safety of the door Hyundai Veloster was banned from broadcasting in the Netherlands, whose agency Fitzroy was yet behind.
Anyway, the suspense is carefully distilled throughout the video (which is however a bit long).