Munich under the assault of invisible aliens
Munich is the playground of the new campaign Syfy, a chain of German science fiction. An ingenious display device has been placed throughout the city. The posters in question are the basis troubling because relatively unusual, but once the QR code captured via Smartphone, they reveal their secret to the initiate: monsters and aliens invading the city sewers.
This is a device for street-play mobile marketing done by Serviceplan .
Absolut Vodka has invested bus shelters in the city of Chicago with a street marketing campaign. Each stop, with an original and unique, suggests a new flavor.
The vodka brand has managed to find an original and dynamic creative team as the photographer Ellen Von Unwerth and agency TBWA \ Chiat \ Day to develop this marketing operation which has the merit of "warm up" heart people in this winter period.
Absolut vodka is invited in the bus shelters in Chicago
absolut vodka lemon flavor
absolut vodka twist
Second Nature - interactive projection monumental
Marseille, future European Capital of Culture in 2013, opens with an interactive work already enduring the artist Miguel Chevalier: Second Nature. This work mixes, surprisingly, both real and virtual as well as sculpture and monumental projection.
France would be interesting to Media Architecture and especially monumental splash at cultural events (sleepless nights) and those registered, this is a very nice operation.
Second Nature is a work consisting of a sculpture 18 meters high, recalling the shape of a shell and a sail. This sculpture, installed in the district of Joliette, is projected every evening a generative and interactive virtual garden monumental.
Where it becomes even more interesting is that two types of interactivity capture the flow of the city (Behaviour tracking) and change the projection in real time:
- Visitors are welcome to interact with their movements and take part in the work by moving some plants.
- At each of the tramway near all plants lose their leaves and fruit as carried away by a storm.
That is what fueling the greed of brands and agencies, especially with the new and future generations of smart phones and other communication devices, the possibilities of consumer interaction with public space and street furniture will see increased tenfold.
Further proof that the virtual matures and gets involved in a tangible reality; the coup, the border between the on-line and off-line tapers.
striptease for successful brand of ready-to-wear Daffy's
Daffy's , teaches loan-to-wear at low prices ("High fashion, low price") chose the "Fashion Night Out" Fashion Week in New York, to revamp its windows in fitting rooms. A really efficient and sexy way to present his new collection.
In the heart of Manhattan, male and female models undressed to try on different outfits according to the wishes of passersby, sent by SMS. Not only recourse to this mode of communication but also the very popular instant display these messages on the big screen planted in the middle of the windows in my view reinforce the success of this street marketing operation. No less than 1500 text messages that were sent between 18h and 21h30.
This animation has completely bonded to the codes of the parade, while proceeding with a sour side is a marketing coup for Daffy's.
This is a street marketing campaign rather impactful to raise awareness of nuclear dangers, so invisible and odorless so everyday and yet so dangerous.
Greenpeace has chosen to place this issue at the heart of our daily lives, in the street to reach a max of world.
The shock is great for pedestrians, who can continue to learn about the site dedicated www.sichererstrom.ch .
Well, we just like being in the latest film by M. Night Shyamalan, but the action is carried out efficiently.
